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December 5, 2024
Last Update May 7, 2023 10:40 am
Hannover
MARKETS AND STRATEGY
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MBA Class I - Term 3
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MARKETS AND STRATEGY
MBA Class I - Term 3
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3,133
Less than a minute
SECTION III: MARKETS AND STRATEGY
Part 1: Marketing, Strategy, Competitive Analysis
1. INTRODUCTION
2. MARKETING’S KEY COMPONENTS: CREATING VALUE FOR THE CUSTOMER
3. MARKETING AS AN INVESTMENT
4. BECOMING A MARKETING ORGANIZATION: BE TRUE TO YOURSELF
5. STRATEGY
6. POSITIONING AND STRATEGY
7. TACTICS
8. PEST ANALYSIS
9. THE MODEL FOR STRATEGIC THINKING: PORTER’S FIVE FORCES
10. COMPETITION: DON’T BE JUST LIKE EVERYONE ELSE
11. PERFORMING A COMPETITIVE ANALYSIS: KNOWING THE COMPETITION INSIDE AND OUT
12. COMPETITIVE INTELLIGENCE: WHAT CAN YOUR COMPETITION DO FOR YOU?
13. SUMMARY
Part 2: Advertising and Promotion
1. INTRODUCTION
2. BRANDING
3. INTEGRATED MARKETING COMMUNICATIONS
4. THE PROMOTIONAL MIX
5. ADVERTISING
6. SALES PROMOTION
7. PERSONAL SELLING
8. PUBLIC RELATIONS AND PUBLICITY
9. ETHICS AND REGULATORY ISSUES
10. SUMMARY
Part 3: Communications and Presentations
1. INTRODUCTION
2. TO PRESENT OR NOT TO PRESENT
3. BEFORE THE PRESENTATION
4. DELIVERING THE PRESENTATION
5. CONCLUDING THE PRESENTATION
6. QUESTION-AND-ANSWER PERIOD
7. POSTPRESENTATION CONSIDERATIONS
8. SUMMARY
MONEY: ECONOMICS, FINANCE, AND ACCOUNTING
SYSTEMS AND PROCESSES
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