There are many methods utilized by marketers to draw in customers to their brands and products. A successful integrated marketing campaign will deliver an identical message that’s dropped at the target audience through different mediums of the marketing mix. Advertising and promotional messages should be consistent and repeated often in order to make a transparent image within the mind of consumers. Ideally, these promotional efforts will end in influencing consumers to either try new products, switch from their preferred products, or purchase more products from an organization or brand. the tip goal of all promotional efforts is to extend the company’s product sales and profits through gaining or stealing market share.
