A firm’s strategic goals are supported both internal and external knowledge, insight, and in-depth analysis. Without a strategic plan, resources are spent on events, activities, and functions that will not generate revenue. to form the foremost of every dollar earned by the firm, all functions must work together to form a well-oiled machine. The marketing plan, which relies on a full understanding of the market, the firm, and also the customer needs, dovetails directly with the strategic plan to provide a road map for the firm. This road map is that the ultimate tool for guiding leaders toward making decisions that may provide sustainable growth to the corporate.
