Advertising and Marketing Communications Course is based on text and video learning materials by Academy Europe.

Advertising and Marketing Communications is an art and technique of developing and communicating messages to promote the products/services/ideas. It is creative, demanding, rewarding, exciting, and also challenging. The sole objective of this creative technique is to effectively create awareness about products, services, and/or ideas. This tutorial is designed to provide theoretical knowledge on the aspects of modern advertising and marketing communications.

Academy Europe offers a free online Advertising and Marketing Communications course comprising 17 lessons and various digital support resources. The course uses a text and video-based learning approach, aiming to provide theoretical knowledge and practical skills. It also advertises a wider range of certificate courses and an MBA programme, highlighting career advancement opportunities for successful students. The site includes contact information and details regarding certification and accreditation.

Podcast Link: https://youtu.be/m2ia_Z71hmM

Key Themes and Concepts:

1. Definition of Advertising and Marketing Communications:

• The source defines advertising and marketing communications as both an “art and technique.” This highlights the dual nature of the field, requiring both creative flair and strategic execution.
• It emphasizes the purpose of these activities: “developing and communicating messages to promote the products/services/ideas.” This underscores that at its core, the discipline is about persuasive communication aimed at driving action.

1. Nature of the Field:

• The excerpt paints a picture of a dynamic profession, using adjectives such as “creative, demanding, rewarding, exciting, and also challenging.” This suggests a high-energy environment that requires adaptability and resilience. The varied nature suggests a need for diverse skill sets.
• It notes that the “sole objective” of this work is “to effectively create awareness about products, services, and/or ideas.” This clarifies that the primary goal is to build recognition and understanding.

1. Educational Purpose and Accessibility:

• The document states that this content is “designed to provide theoretical knowledge on the aspects of modern advertising and marketing communications.” This indicates an educational approach with an emphasis on providing a knowledge base on the core ideas of the modern advertising world.
• The source also notes that the material is developed for “students pursuing either MBA or Journalism programs.” This highlights the cross-disciplinary nature of the topic and its relevance across multiple sectors.
• Crucially, the text is designed to be “simple” and accessible to any “interested reader” suggesting a desire to democratise understanding of the topic and making it broadly accessible.

Important Ideas/Facts:

• Creative and Strategic: Advertising and marketing communications is both creative and technical, requiring both artistic skill and strategic thought.
• Promotional Focus: The primary function is to promote products, services, and ideas.
• Dynamic Profession: The field is described as dynamic and requiring a variety of skillsets.
• Awareness is Key: The core objective is to build awareness about what is being promoted.
• Educational Purpose: This text is created with the intention of educating people about the core concepts of advertising.
• Accessibility: The text is intended to be easy to understand, and thus accessible to a wide range of learners.

Key Quotes:

• “Advertising and Marketing Communications is an art and technique of developing and communicating messages to promote the products/services/ideas.”
• “The sole objective of this creative technique is to effectively create awareness about products, services, and/or ideas.”
• “This tutorial is designed to provide theoretical knowledge on the aspects of modern advertising and marketing communications.”
• “However, the language and illustrations are so simple that any interested reader can take the help of this tutorial to understand the concept of advertising and marketing communications.”

Conclusion:

The provided text serves as a foundational introduction to advertising and marketing communications. It establishes the field as a blend of art and technique, with a primary focus on persuasive communication to build awareness and drive action. The document also identifies the nature of the field as one that is dynamic and requires a mixture of skills, it also is intended to be understood by a broad audience.

This excerpt acts as a basic overview and doesn’t delve into specifics about any particular tactic or channel. Rather, it provides a useful starting point in understanding the purpose and basic concept of the field.

Dear Students,

The text and video based courses by Academy Europe are targeted at providing the students with the most important aspects of the theoretical and methodical materials. In addition, these courses will also focus on the philosophical background for the development and use of the theoretical background and are thus to be understood as partly complementary to the material of the course notes. It is assumed and strongly suggested that the students study and become familiar with the course notes.

Digital Support Resources

All of our Higher Education textbooks are accompanied by a range of digital support resources.
Each title’s resources are carefully tailored to the specific needs of the particular course’s readers.
Examples of the kind of resources provided include:
– A password protected area for instructors with, for example, PowerPoint slides, an instructor’s solutions manual and teaching notes for case studies included in the course.
– An area for students including, for example, useful spreadsheets to accompany case studies in the course, multiple choice questions, discussion questions spreadsheets and useful weblinks.

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Certification

Academy Europe presents high-quality formal diplomas, certificates and e-certificates which are formal proof and recognition of accredited online courses. It shows all student’s abilities to learn and achieve high results and is very useful to promote personal career including with CVs, job applications and self improvements.