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  • September 26, 2022
  • Last Update March 12, 2022 2:43 pm
  • Hannover

8. STEPS IN DEVELOPING AN E-COMMERCE STRATEGY

Depending on whether your company is currently selling online, the following section may either facilitate your founded an internet site or make your web site more successful. the primary thing you must do before you start the setup is determine what you expect to realize by creating a web site. Without determining the scope of the project, it’s impossible to be fully prepared for all the steps involved within the process. Be sure to consider the following:

✔ What are your goals and objectives for creating this web site?

✔ Which products or services are going to be provided?

✔ Who will the target market be?

✔ do you have to hire an out of doors firm to assist develop and maintain the web site or must you handle it internally?

✔ If the system are handled internally, are you able to afford to rent a supervisor, Web copywriters, Web designers, project director, and/or software engineer?

✔ How will selling online affect your current relationships with your vendors, salespeople, and employees?

✔ Will an internet presence contribute to “channel conflict” or the concerns by intermediaries that they will be bypassed by customers, who are going to be reaching you directly?

✔ Where will the funding for the online site come from?

✔ what quantity does one expect the entire project will cost?

✔ Can your current purchasing, accounting, and supplier systems be integrated into the net site’s system?

✔ does one have the infrastructure and customer response capabilities to support volume from the Web?

Setting Up an online Site

Once you have got determined the scope of your computing device project, the next step is to start setting it up. First you have got to form a website name that’s unique, yet descriptive. to create sure that you simply choose a unique name, you will want to contemplate working with a lawyer or name consultant to avoid the trouble of getting to alter the name of your company later after searching for the name you picked already belongs to a different company. After you have got picked out a unique name, the following step is to contact an internet hosting service to secure and register your new name. an internet hosting service hosts your site on its server. It also offers many features that you may select from like offering a handcart on your site.

Although it’s possible to host your electronic computer on your own server, this method isn’t recommended due to the high costs involved in doing so. The more those who visit your site, the more cupboard space you will need and also the more cash you’ve got to pay; confirm the plan you decide allows for growth.

Although you’ll hire an out of doors firm to develop and maintain your information processing system, if you intend to form minor changes like changing prices on the location you will want to contemplate having the mandatory tools in your office to handle these minor changes yourself. as an example, you need to contemplate how your site interacts with major Web browsers your customers are likely to use, like Netscape Communicator and Microsoft Internet Explorer browsers. Since your customers will use either one among these browsers to access your computer, you would like to check any changes you create in both formats to create sure the changes won’t cause problems for purchasers using either browser. You should also consider purchasing a file transfer protocol (FTP) program to upload any new files to your computing machine and a text editing software program such as Notepad that comes with Windows. Other tools you will want to purchase include HTML editors and tutorials, a camera, and graphics equipment.

Web Site Content

There are many things to stay in mind when developing the content for your data processor. In general, websites should be easy to use, clear, and concise, and may contain accurate and updated information. While you want to create sure your electronic computer is interesting enough to entice visitors to continue browsing and clicking, you are doing not want to use graphics that take goodbye to look that visitors become frustrated and leave your site. make sure to supply visitors the choice of viewing your page in another format if it takes too long to download, and keep your pages short so that they download faster and eliminate the necessity to use the scroll bar. it’s important to recollect that your computer should be consistent with your company’s established brand, logo, mission, culture, and philosophy to avoid confusing customers, employees, and suppliers.

Make sure your computing machine is user-friendly and simple to navigate. Also include a site map, and “contact us,” and FAQ (frequently asked questions) pages.

Alicia Sequerah, CEO of Womenetwork.com, also suggests using effective marketing copy on your computing machine, because the site may be a a part of an integrated marketing strategy. Sequerah suggests that companies should use more “you” phrases instead of “we” phrases to point out customers how they’ll have the benefit of purchasing your products. as an example, try using “You get . . .” instead of “We offer . . .” solutions to problems your target market is experiencing.

Test Your computing machine before Going Live

Once the net site is ready up, all pages and features should be tested. Try to send an e-mail from the “contact us” section; attempt to purchase something from your cart employing a credit card; confirm that a confirmation e-mail is shipped to your e-mail address and another e-mail is promptly sent to your supplier; see how long it takes your home page to seem completely; attempt to send out a bid. Just ensure you test all parts of the net site. Upon successful completion of internal testing, the next step is to conduct focus groups or one-on-one interviews with current customers, vendors, clients, and prospective customers to find out what they like and dislike about your site, furthermore on kindle suggestions on the way to improve it. Once the system goes live, if it does not work properly you risk frustrating or alienating customers, employees, and suppliers; so it’s best to check it thoroughly and obtain feedback before going live while you will should spend more money than you initially thought.

Web Site Maintenance and Refreshment

Just because your computing device is up and running doesn’t mean that your work is completed. Your internet site needs constant refreshment, refinement, and incremental, continuous improvement. Product prices, availability and descriptions, phone numbers, employee contact information, news and press releases, and every one other sections of your data processor must be updated on an everyday basis. Additionally, to extend the amount of times customers visit your data processor, you must give them a reason to revisit your site. Give them the choice to bookmark your data processor, automatically add them to your newsletter, customer discount, and order reminder lists (also extend them the choice to say no this offer), offer links on your computing device to complementary websites your target market would find interesting, offer sweepstakes or contests online, and make changes to the net site supported customer feedback. Every visitor to your data processor could be a potential customer. Implement ways to capture, and keep in touch with, visitors to your web site!

Promoting Your data processor by Attracting a Target Market

Your company may have a good site, but you ought to not subscribe to the sphere of Dreams approach to computing machine development (“If you build it, they’ll come”). you would like to form some adjustments so you’ll be able to reach your audience, and conversely, so your customers will find you. consistent with Dr. Ralph Wilson, an e-commerce consultant, there are many things an organization can do to undertake to succeed in its audience.

One thing he suggests companies do is track the amount of tourists who visit their websites. Your hosting service should be able to provide these figures to you monthly. Some specific stuff you can track include:

✔ Agent log—record of links utilized by those that visited your site.

✔ Browser—Which browser do your visitors use?

✔ Entry page—Which page of your site do visitors see first?

✔ File—number of times a specific file is accessed.

✔ History—analysis of specific features over several months’ time.

✔ Impressions—number of times a logo is viewed.

✔ Path—page sequence followed by visitor.

✔ Repeat visitors—number of repeat visits from same address.

✔ Sales—by frequency, volume, and sales amount.

✔ Sessions—number of times site has been accessed by the identical user during a certain amount of your time.

✔ Time—amount of your time visitors spend on each page. Something else Dr. Wilson recommends is submitting your URL to search engines like Yahoo! by clicking on the “Add your URL” link on their websites, and submit your site to directories like About.com. you may be prompted to jot down a brief description of your web site, so give some thought to what words people would plug into search engines to search for your products and services before submitting the description of your electronic computer. Additionally, you must try and find websites that complement your products and services and place reciprocal links or banner ads on them. Writing articles for an additional web site’s newsletter is another effective way to spread the word around about your information processing system. Try developing your own newsletter, and e-mail it to those that visit your computing device once 1 / 4. This helps keep your company on their minds. Providing readers with the choice of e-mailing your newsletter to a devotee is another good way to create people alert to your computing device. Lastly, don’t forget to feature your computing device address on all of your company’s brochures, stationery, and so on.

Efficiencies of E-Commerce

Once you are taking the time to line up e-commerce on your site, you can leverage the advantages. When a customer places an order, an e-mail is sent to his e-mail account, thanking him for putting his order with your company. Another e-mail is distributed to your company’s warehouse, a supplier’s warehouse located nearby, or a manufacturer—whichever is responsible for shipping the products. Products is shipped directly to the customer without having to be sent to your company, which not only shaves some days off the whole shipping time, but it also eliminates additional shipping, inventory tracking, and storage costs.

When the order has shipped out, an e-mail is distributed to the customer’s account alerting him of an estimated shipping arrival date and a link to the shipping company’s online package tracking system. Because the customer acquired the products and services with a mastercard, there are no invoices or late payment hassles to cope with, which eliminates the need for more staff. The automated system may e-mail reminders to customers about purchases, special online offers, and upcoming new products and services.

You should consider outsourcing the merchandise fulfillment and inventory management processes so you’ll focus more on your company’s competencies. These companies handle everything, including setting up the software; running daily, weekly, and monthly warehouse inventory reports; packing and verifying your orders; and shipping them out.

Monitor and Track Visitors and Sales

A major advantage to having an online site is having the ability to trace visitors’ behavior. All customer and visitor data should be tracked and analyzed on a daily basis. Once the info is correctly analyzed, customers can be grouped and targeted with customized offers, which might enhance sales. it’s important to watch the success of your computing machine in order that you can make changes to boost efficiency and sales even further.

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